Pricing
What field sales software really costs
Four tiers — and every price on this page. You pay for what your team actually runs: Basis €39, Plus €59, Pro €79 net per active user per month on annual billing.
Managers and field reps cost the same. Monthly plan: cancel monthly (14 days’ notice to month-end); annual plan: 12-month term — and no sales call.
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Free forever — up to 500 reports per month, one photo per report. No credit card.
EU hosting FrankfurtDPA pursuant to Art. 28 GDPRMonthly: 14-day cancellation notice
The tiers at a glance
Billed yearly: twelve-month term, the monthly price times twelve as one yearly amount — nothing is rounded.
Free
€0/ user / month net
500 reports per month · 1 photo per report
If you still document store visits on paper or in Excel.
Everything documented — instead of typed up in the evening.
Start now
Free forever — up to 500 reports per month, one photo per report. No credit card.
- Your own report templates
- Customer base via Excel
- Coverage and overdue customers
- Weekly and route planning
For the field team: Finished on site, offline
Basis
€39/ user / month net
billed as €468 net per user per year
If one photo per report is no longer enough and the whole team works with it daily.
No cap — and analyses of your own.
- Unlimited reports and photos
- Filter and export analyses
- Shelf photos, all outlets
- Tasks and follow-ups
For the field team: Sales documents on tablet
Plus
€59/ user / month net
billed as €708 net per user per year
If you run products, listings and orders inside the visit.
The shelf in numbers — and over time.
- Distribution points and gaps
- Article and customer analyses
- Listings with inheritance
- Product master with EAN
For the field team: Order taken on site
Pro
€79/ user / month net
billed as €948 net per user per year
If conditions and promotions decide your result.
Not just what happened — what it achieved.
- Customer conditions, effective prices
- Promotions and their rounds
- Retail prices, cost-benefit
- All 13 analyses
For the field team: Customer price on screen
You start free on the Free tier. The higher tiers we set up together with you — write to info@aussendienstapp.de.
Four tiers. Every price in the open.
You pay for what your team runs.
Basis €39, Plus €59, Pro €79 net per active user per month on annual billing.
Managers and field reps pay the same in every tier. Monthly plan: 14-day cancellation notice to month-end; annual plan: 12-month term. No hidden costs.
Monthly plan: cancel monthly (14 days’ notice to month-end); annual plan: 12-month term (cancellation notice there: 14 days to the end of the term). No hidden costs.
All prices are net prices excl. applicable VAT (target audience: B2B).
What does field sales software cost?
AußendienstApp costs €39 net per active user per month on Basis, €59 on Plus and €79 on Pro when billed annually — on monthly billing €59, €79 and €99 per user per month. The market range is wide — from lightweight capture tools to enterprise suites with five-figure rollout projects. Basis covers customers, visit reports with photos, planning and routes; Plus adds product master data, in-visit order capture, listings and shelf checks; Pro adds conditions, promotions and the Pro analytics. Monthly plan: cancel monthly (14 days’ notice to month-end); annual plan: 12-month term. The Free tier is permanently free and needs no credit card.
Four tiers, every price visible
Basis €39, Plus €59, Pro €79 net per active user per month on annual billing. Managers and field reps cost the same. No licence matrix, no volume tiers — every price for Basis, Plus and Pro is on this page.
No hidden costs
The monthly price of your tier is the total price — the only variable is how many active users you have.
What drives the price up elsewhere
Field sales software typically gets expensive through implementation consulting, contract lock-in, and prices you only learn after a meeting. On Basis, Plus and Pro we avoid consulting projects and hidden prices; an annual commitment only applies if you pick the annual plan yourself.
Examples
What does AußendienstApp cost for your team?
Three typical setups. All amounts are net monthly totals excl. VAT; the annual billing figure is shown in brackets.
3 users · Basis
1 team lead + 2 field reps
€117 / month net
billed as €1,404 net/year · monthly billing: €177/month
Documenting visits, planning routes, following up on tasks — the core, without product and condition management. Typical for regional manufacturers and young brands.
6 users · Plus
1 manager + 5 field reps
€354 / month net
billed as €4,248 net/year · monthly billing: €474/month
The standard case in grocery and drugstore retail: product master data, listings, shelf checks and orders all run inside the visit — including the analytics for them.
10 users · Pro
10 external field reps
€790 / month net
billed as €9,480 net/year · monthly billing: €990/month
One login, multiple clients, separate figures. Teams that maintain conditions and effective prices and steer promotions in cycles need the top tier.
Why four tiers — and why every price is on this page
The promise was never "a single price". It was: for every bookable tier, you see the price before you have to talk to anyone. Enterprise suites have tiers too — they just hide the numbers behind a sales call. We have tiers and we show them: €39, €59 and €79 net per active user per month on annual billing.
The reason for the tiers is simple. A team that documents visits and plans routes does not manage channel conditions or promotion cycles. Charging it the same as a team running the full product and pricing apparatus would be dishonest. You pay for what you run — and the line between tiers is something you can read, not something you negotiate.
What has not changed: no quote you have to request just to learn the price — every figure is on this page. Monthly plan: cancel monthly (14 days’ notice to month-end); annual plan: 12-month term. You can start without us: Free is permanently free and needs no credit card. For Plus and Pro we talk first — not as a hurdle, but because product data, listings and conditions only prove themselves on your own data. If your team grows beyond 20 people or you have specific requirements (custom hosting, SSO, individual onboarding), we sort that out by email rather than inventing a fourth tier.
Why this matters to us: the team behind AußendienstApp comes from FMCG field sales itself and knows the frustration of opaque quotes and multi-week onboarding — first a meeting, then a number you cannot compare with anything. The product is built in Düsseldorf; if you have a question about which tier fits, you get an answer from someone who has done the work in the field.
What each tier includes
Feature comparison across the four tiers
The core — customers, visit reports with photos, scheduling and route planning, and offline capture — is included in every tier, Free included.
| Feature | Free 0 € | Basis 39 € | Plus 59 € | Pro 79 € |
|---|---|---|---|---|
| Aufgaben und WiedervorlagenOffene Punkte am Kunden festhalten, terminieren und beim nächsten Besuch automatisch wieder vorlegen. | not included | included | included | included |
| PLZ-Gebiete und Gebiets-TourenKunden über Postleitzahlen festen Gebieten zuordnen und Gebiete einzelnen Außendienstlern zuweisen. | not included | included | included | included |
| Handelshierarchie und KundenzuordnungKunden unter Handelskette, Region und Schiene einordnen — die Grundlage für Vererbung und Auswertung über die ganze Kette. | not included | included | included | included |
| VerkaufsunterlagenPreislisten, Datenblätter und Präsentationen zentral ablegen und dem Außendienst direkt im Besuch bereitstellen. | not included | included | included | included |
| Foto-GalerieAlle Besuchsfotos gebündelt durchsehen, gefiltert nach Kunde, Zeitraum und Berichtsvorlage. | not included | included | included | included |
| Auswertungs-CockpitDie Entwicklung des Teams über Zeit, Gebiet und Handelskette in einer Ansicht statt in einzelnen Berichten. | not included | included | included | included |
| Besuchs-AuswertungBesuchsfrequenz, Kundenabdeckung und Erfüllungsgrad je Außendienstler und Gebiet nachvollziehen. | not included | included | included | included |
| ProduktstammArtikel mit EAN, Marke und Gebindegröße zentral pflegen — inklusive Excel-Import. | not included | not included | included | included |
| Bestellerfassung im BesuchBestellungen direkt beim Kunden aufnehmen, unterschreiben lassen und als PDF per Mail versenden. | not included | not included | included | included |
| ListungenJe Handelskette, Schiene oder Markt festhalten, welche Artikel gelistet sind — mit Vererbung über die Hierarchie. | not included | not included | included | included |
| Regalcheck & DistributionBestand, Platzierung und Marktverkaufspreise direkt im Besuchsbericht am Regal erfassen und über die Zeit vergleichen. | not included | not included | included | included |
| Artikel-AuswertungWelche Artikel laufen wo — Distribution und Entwicklung je Produkt. | not included | not included | included | included |
| Bestands-AuswertungBestandslücken und Out-of-Stock-Situationen über alle Märkte hinweg erkennen. | not included | not included | included | included |
| Platzierungs-AuswertungZweitplatzierungen und Aktionsflächen nach Markt und Zeitraum auswerten. | not included | not included | included | included |
| Regalplatzierungs-AuswertungDie Distributions-Matrix über Ketten, Regionen und Schienen — welcher Artikel wo geführt wird und wo die Lücken sind. | not included | not included | included | included |
| NR-TrackingNeuartikel-Rotation gezielt nachverfolgen, statt sie im Gesamtbericht zu suchen. | not included | not included | included | included |
| Kunden-AuswertungBesuchs- und Umsatzentwicklung je Kunde, filterbar nach Gebiet und Kette. | not included | not included | included | included |
| Konditionen & EffektivpreiseListenpreise, Kosten und Kanalkonditionen zentral pflegen — AußendienstApp rechnet daraus den Effektivpreis und zeigt ihn dem Außendienstler direkt im Besuch an. | not included | not included | not included | included |
| Aktionen planen & erfassenAktionszeiträume mit Ziel-Märkten planen, die Teilnahme je Markt im Besuch erfassen und den Durchgang nachhalten. | not included | not included | not included | included |
| Aktionen auswerten (Durchgänge)Aktionsdurchgänge nach Beteiligung und Ergebnis auswerten — welche Aktion in welchem Markt wirklich gelaufen ist. | not included | not included | not included | included |
| Verkaufspreis-AuswertungMarktverkaufspreise über Ketten und Regionen hinweg vergleichen. | not included | not included | not included | included |
| Kosten-Nutzen-AnalyseAufwand je Besuch gegen das Ergebnis stellen und Einsatz danach steuern. | not included | not included | not included | included |
| Executive Summary (Export)Die verdichtete Management-Sicht auf alle Kennzahlen — als Datei zum Weitergeben, erzeugt aus der Auswertung. | not included | not included | not included | included |
Prices are net, per active user per month.
Feature rows and tier assignment are read directly from the system that unlocks the features. Feature names mirror the product UI, which is German.
FAQ
Frequently asked questions about pricing, billing & licenses
It comes down to what you run during a visit. Basis (€39 on annual billing) is enough for customers, visit reports with photos, weekly and route planning, and tasks. Plus (€59) adds everything product-related: product master data, in-visit order capture, listings per retail chain, shelf checks — plus the Plus analytics. Pro (€79) is for teams that maintain conditions and effective prices, run promotions in cycles, and need the Pro analytics (including the executive summary). When in doubt, start free and see on your own data where you run into limits — which tier fits then is something we agree with you personally.
Yes. Which tier you subscribe to is agreed when you sign up; a change during an active subscription is a short email to info@aussendienstapp.de. On monthly billing it takes effect in the next billing period; on annual billing an upgrade takes effect immediately (charged pro rata to the day) and a downgrade at the end of the annual term. No switching fee, and no lock-in to the tier you picked first.
Customers, visit reports, photos, products, listings and list prices stay stored on every tier change. Moving up, the additional areas are available immediately. Moving down, the areas of the higher tier are locked; their data is kept and becomes visible again as soon as you subscribe to that tier again. One exception applies to pricing in Pro: leaving Pro removes the product costs and RRPs you maintained. Before that, you can export them as an Excel file in the Pricing area. Exporting all data as CSV or Excel is possible in every tier.
Yes — together with us. The Free tier is open to everyone straight away; the higher tiers we set up with you. There is a reason for that: from Plus upwards you get product master data, listings and conditions, and those only show their value with your own articles and your own retail structure. Trying that unaccompanied means looking at an empty shell instead of your business. Write to info@aussendienstapp.de and we will show you the tier on your data.
That depends on the billing period you choose. On monthly billing you can cancel with 14 days' notice to month-end (minimum term: one month). On annual billing the term is 12 months; it renews for a further 12 months unless cancelled with 14 days' notice to the end of the term. You can cancel by email or in your account settings. Within 30 days of contract end you can export your data; after that it will be deleted.
No. Free has no expiry date and never auto-converts into a paid subscription — no charges are incurred without your active confirmation. You work within the two volume limits (500 reports per month, one photo per report) for as long as you like. If you later subscribe to a paid tier, everything is retained: customers, reports, photos and templates carry over unchanged.
No. The Free tier is permanently free and requires no payment details. You only enter payment information when you decide on a paid tier.
Billing runs via Stripe and supports SEPA Direct Debit as well as all major credit cards (Visa, Mastercard, American Express). SEPA is the standard for German business customers and is free of charge.
Yes. Every invoice is automatically generated via Stripe, shows the applicable VAT, and is sent by email. Through the self-service portal you can download all invoices as PDFs at any time.
One license is charged per active user (manager or field rep). Inactive profiles do not count. You can activate or deactivate users at any time. On monthly billing the adjustment takes effect in the next billing period. On annual billing additional licences are charged pro rata to the day straight away; a reduction only takes effect at the start of the next annual term.
On monthly billing, adding a user is pro-rated to the day until the end of the current period and removing one reduces the next invoice accordingly. On annual billing, additional licences are charged pro rata to the day for the remaining term; a reduction only takes effect at the start of the next annual term and is not refunded pro rata. No activation or cancellation fees.
Annual billing is our standard and the lowest price: €39 (Basis), €59 (Plus) or €79 (Pro) net per user per month, billed as a yearly amount — €468, €708 or €948 net per user per year, exactly the monthly price times twelve, nothing rounded. On monthly billing each tier costs €20 more per user per month (€59, €79 or €99); annual billing therefore saves €240 per user per year. The annual variant runs for twelve months and renews for a further twelve months unless cancelled with 14 days' notice to the end of the term. Prepaid annual amounts are not refunded pro rata on ordinary termination. Monthly billing remains available and remains cancellable monthly.
Drop us a line at info@aussendienstapp.de. For larger teams, custom hosting, SSO, or individual onboarding sessions we'll find a pragmatic solution by email — no separate pricing tier or sales call required.
Core data and photos are stored exclusively in the EU (Frankfurt, Supabase EU region AWS eu-central-1, Vercel EU). A small set of narrowly-scoped processors (payments, email, maps) is covered by the EU-US Data Privacy Framework or standard contractual clauses. For paying customers we sign a Data Processing Agreement (DPA) pursuant to Art. 28 GDPR. Photos are automatically deleted after a maximum of 24 months. Encryption is applied at rest (AES-256) and in transit (TLS 1.2+).
A five-person team on annual billing pays €2,340 a year on Basis (5 × €468), €3,540 on Plus and €4,740 on Pro — all net. On monthly billing each tier costs €20 more per user per month (€3,540, €4,740 or €5,940 a year). The only additional investment is the initial setup — ready the same day, one-time. Compared to Excel-based workflows, the hidden costs in coordination overhead, duplicated data entry and lost reports can easily exceed the software cost.
Yes — Free. It is permanently free, with no credit card and no automatic renewal: customer management, visit reports with a photo, your own report templates, scheduling and route planning, and offline capture are all included. Two limits come with it: 500 reports per month and one photo per report. What Free does not include are the paid areas — product master data, orders, listings, conditions and the advanced analytics. So a free FULL version deliberately does not exist: field sales software with EU hosting, photo storage and support cannot be offered for free responsibly.
A typical CRM is licensed per user per month plus implementation and customization and is built for pipeline management — not for in-store field sales visits. A specialized field sales app covers visit reports, photo documentation, route planning, and retail hierarchy management out of the box. AußendienstApp costs €39, €59 or €79 net per active user per month on annual billing, depending on how much you run inside the visit — for a pure FMCG field sales team typically cheaper and faster to deploy than configuring a generic CRM.
More about AußendienstApp
All features at a glance
Template builder, photo documentation, manager dashboard, route planning — and what sits in which tier.
Security & data protection
EU hosting, GDPR compliance, encryption, DPA — what protects your data.
Field sales management (German)
How modern FMCG teams centralize tours, reports, and KPIs in one system.
Field sales app for grocery retail (German)
Listing tracking, ECR-oriented store checks, branch tours.
Field sales app for FMCG (German)
Distribution checks, promotions, shelf-level competitor monitoring.
Digitizing visit reports (German)
From WhatsApp-photo chaos to structured reports — in under 5 minutes.
More than 20 users or custom requirements? info@aussendienstapp.de
Try it with your own customer data
With your customer list at hand, you are ready the same day.
Start now
Free forever — up to 500 reports per month, one photo per report. No credit card.