Features
All features of the field sales software
Außendienstapp combines visit reports with photo documentation, weekly planning, route optimization, a customer database with Excel import, a manager dashboard with 11 KPIs, and 17 pre-installed German grocery retail chains in one app. Basis costs €39, Plus €59 and Pro €79 net per user per month on annual billing — which feature sits in which tier is in the comparison table below. No upsells.
What features does a field sales app need?
A field sales software for FMCG distribution bundles six functional areas: digital visit reports with photo documentation, a customer database with retail chain hierarchies, visit planning with route optimization, a manager dashboard with KPIs, task and campaign management, and team roles with EU hosting (Frankfurt). Außendienstapp covers all six areas — without feature gating between trial and subscription.
Visit Reports & Documentation
Template builder
Build visit report templates with 7 field types: text, number, checkbox, dropdown, rating (1–5), photo, and yes/no. Drag-and-drop ordering, conditional fields, and required-field groups.
Photo documentation
Shelf photos, display checks, product placements — captured directly in the app. Automatic compression to max 1920 px. Photo annotation with drawing tools on tablets.
Multiple reports per visit
One visit, multiple reports: a standard report plus any active campaign reports. Template versioning ensures old reports always retain their original fields.
Customer Master Data & Retail Chains
Customer management
Create, search and filter customers by category, rep or priority (A/B/C). Excel import, 360° customer detail page with visit history, photos and tasks.
Retail chain hierarchies
17 German grocery retail chains pre-installed (Edeka, Rewe, Schwarz, Aldi, dm, Rossmann and more). 4-level hierarchy with listing inheritance. Custom chains can be added.
Customer map
All customers on an interactive map with a due-date traffic light (red/yellow/green). Convex-hull territory view per rep.
Visit Planning & Route Optimization
Weekly planning
5-day grid with drag and drop. Automatic due-date calculation based on A/B/C rhythm. Gap suggestions and auto-fill for the full week.
Route optimization
Routes calculated from each rep's home address. Nearest-neighbor algorithm with Haversine distance. Travel time estimate. Google Maps export with multi-waypoint URLs.
Dashboard & Analytics
11 KPIs
Visits per week, new customers, distribution points, compliance rate, photo rate, average visit duration, OOS rate, customers per rep and more.
Time-series charts
12-week trends for visits and distribution points. Period selector (4W / 8W / 12W). Calendar-week labels. Rep comparison table for managers.
Due visits widget
Shows customers that are due for a visit based on their A/B/C rhythm. Color-coded: red (> 1.5× rhythm), yellow (> 0.8×). Direct "Visit now" button.
Tasks & Campaigns
Task management
Tasks with priority, assignment and due date. Linked to customers or campaigns. Recurring tasks (weekly / monthly / quarterly).
Campaign templates
Time-limited templates with target-group filtering by retail chain hierarchy or customer list. Success-rate tracking per campaign run.
Team Management & Security
Roles & permissions
Managers see everything; field reps see only their own customers and reports. Invitation by email. Profile editing with home address and working hours.
Data protection & EU hosting
Core data stored in the EU (Supabase EU region, Frankfurt). DPA available. Third-country transfers only via the EU–US Data Privacy Framework (Stripe, Resend). Sentry error logs in an EU data centre. Built in Düsseldorf.
What sits in which tier
Feature comparison across the tiers
The core — customers, visit reports with photos, scheduling and route planning, and offline capture — is included in every tier, Free included.
| Feature | Free 0 € | Basis 39 € | Plus 59 € | Pro 79 € |
|---|---|---|---|---|
| Aufgaben und WiedervorlagenOffene Punkte am Kunden festhalten, terminieren und beim nächsten Besuch automatisch wieder vorlegen. | not included | included | included | included |
| PLZ-Gebiete und Gebiets-TourenKunden über Postleitzahlen festen Gebieten zuordnen und Gebiete einzelnen Außendienstlern zuweisen. | not included | included | included | included |
| Handelshierarchie und KundenzuordnungKunden unter Handelskette, Region und Schiene einordnen — die Grundlage für Vererbung und Auswertung über die ganze Kette. | not included | included | included | included |
| VerkaufsunterlagenPreislisten, Datenblätter und Präsentationen zentral ablegen und dem Außendienst direkt im Besuch bereitstellen. | not included | included | included | included |
| Foto-GalerieAlle Besuchsfotos gebündelt durchsehen, gefiltert nach Kunde, Zeitraum und Berichtsvorlage. | not included | included | included | included |
| Auswertungs-CockpitDie Entwicklung des Teams über Zeit, Gebiet und Handelskette in einer Ansicht statt in einzelnen Berichten. | not included | included | included | included |
| Besuchs-AuswertungBesuchsfrequenz, Kundenabdeckung und Erfüllungsgrad je Außendienstler und Gebiet nachvollziehen. | not included | included | included | included |
| ProduktstammArtikel mit EAN, Marke, Gebindegröße und Grundpreis zentral pflegen — inklusive Excel-Import. | not included | not included | included | included |
| Bestellerfassung im BesuchBestellungen direkt beim Kunden aufnehmen, unterschreiben lassen und als PDF per Mail versenden. | not included | not included | included | included |
| ListungenFühren Sie je Handelskette, Schiene oder Markt, welche Artikel gelistet sind — mit Vererbung über die Hierarchie. | not included | not included | included | included |
| Regalcheck & DistributionBestand, Platzierung und Marktverkaufspreise direkt im Besuchsbericht am Regal erfassen und über die Zeit vergleichen. | not included | not included | included | included |
| Artikel-AuswertungWelche Artikel laufen wo — Distribution und Entwicklung je Produkt. | not included | not included | included | included |
| Bestands-AuswertungBestandslücken und Out-of-Stock-Situationen über alle Märkte hinweg erkennen. | not included | not included | included | included |
| Platzierungs-AuswertungZweitplatzierungen und Aktionsflächen nach Markt und Zeitraum auswerten. | not included | not included | included | included |
| Regalplatzierungs-AuswertungDie Distributions-Matrix über Ketten, Regionen und Schienen — welcher Artikel wo geführt wird und wo die Lücken sind. | not included | not included | included | included |
| NR-TrackingNeuartikel-Rotation gezielt nachverfolgen, statt sie im Gesamtbericht zu suchen. | not included | not included | included | included |
| Kunden-AuswertungBesuchs- und Umsatzentwicklung je Kunde, filterbar nach Gebiet und Kette. | not included | not included | included | included |
| Konditionen & EffektivpreiseListenpreise, Kosten und Kanalkonditionen zentral pflegen — Außendienstapp rechnet daraus den Effektivpreis und zeigt ihn dem Außendienstler direkt im Besuch an. | not included | not included | not included | included |
| Aktionen planen & erfassenAktionszeiträume mit Ziel-Märkten planen, die Teilnahme je Markt im Besuch erfassen und den Durchgang nachhalten. | not included | not included | not included | included |
| Aktionen auswerten (Durchgänge)Aktionsdurchgänge nach Beteiligung und Ergebnis auswerten — welche Aktion in welchem Markt wirklich gelaufen ist. | not included | not included | not included | included |
| Verkaufspreis-AuswertungMarktverkaufspreise über Ketten und Regionen hinweg vergleichen. | not included | not included | not included | included |
| Kosten-Nutzen-AnalyseAufwand je Besuch gegen das Ergebnis stellen und Einsatz danach steuern. | not included | not included | not included | included |
| Executive Summary (Export)Die verdichtete Management-Sicht auf alle Kennzahlen — als Datei zum Weitergeben, erzeugt aus der Auswertung. | not included | not included | not included | included |
Prices are net, per active user per month.
Feature rows and tier assignment are read directly from the system that unlocks the features. Feature names mirror the product UI, which is German.
Free is permanently free; the higher tiers we set up together with you — you get to see every feature before you commit.
FAQ
Frequently asked questions about features and platform
Learn more about Außendienstapp
Pricing
Three paid tiers: €39, €59 and €79 net per active user per month on annual billing — and what sits in which.
Security & data protection
EU hosting, GDPR compliance and data processing agreement.
Field sales management — pillar (German)
How modern FMCG teams bundle tours, reports and KPIs in one system.
Digitise visit reports (German)
From WhatsApp photo chaos to a structured report in under 2 minutes.
Route planning in field sales (German)
Practical guide: A/B/C rhythm, route optimization and the day algorithm from Excel to a ready tour.
Field sales app for grocery retail (German)
Listing tracking, store checks aligned with ECR processes, branch tours.
No credit card
Start for free — permanently, no credit card
No credit card — typically up and running in one to two hours.